Wednesday, April 29, 2009

Get some sparkle in your life at diamond auction

DIAMONDS are a girl’s best friend but in these credit crunch times you may not believe you can afford that little piece of luxury for the one you love.

You’d be wrong.

On Sunday, May 10, 106 diamond rings, bracelets and loose stones will go under the hammer at a diamond auction in Liverpool with guide prices from as little as ten per cent of their recommended retail price (RRP).

The liquidation sale takes place at the John Lennon Airport – Crowne Plaza Hotel. Sutton Kersh are the auctioneers for the event and will be accepting bids on behalf of I Bid Diamonds on the catalogue that has a total RRP of in excess of £520,000.

Lot 22, a solitaire diamond ring with a total carat weight of 4.66 carries the highest RRP at £38,900 and is guided at just £6,600. Lot 76, an illusion diamond solitaire cluster ring has the lowest guide of £100 and a RRP of £410.

All of the diamond jewellery is genuine and carries the necessary certification. An independent valuer will be at the auction to provide professional advice to potential bidders.

A preview event will take place at the hotel on the morning of the auction from 9:30am where the jewellery can be viewed first hand before bidding commences at 12noon.

All bidders must register with Sutton Kersh either online at www.suttonkersh.co.uk, by telephone on 0151 207 6315 or on the morning of the auction from 9:30am at the hotel before qualifying as eligible to bid.

James Kersh, director of auctions at Sutton Kersh says: “A property auction house diversifying into diamond sales amidst a recession may appear a strange business decision. We recognise that our auctioneering skills are transferable and so we are teaming up with professionals to maximise our business potential.

“With 106 other lots I am confident there is something on sale for everyone. In thecurrent economic climate people are searching for deals and that is exactly what we are offering; genuine, quality goods at more affordable prices.”

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